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Meet Your Directors

Four members of the Board of Directors are elected at the PSMA Annual Meeting held every year during the APEC conference. Each Director serves a three year term and is eligible to be reelected for one additional term.

In this issue we would like to introduce you to Ada Cheng and Brian Zahnstecher who were both reelected at the 2020 Annual Meeting.
 
Ada Cheng is a Technical Marketing Consultant with AdaClock since 2008. In addition, she has partnered with Anagenesis, to research and publish the "Power Supply in a Package (PSiP) and Power Supply on a Chip (PwrSoC) market reports. She has been involved with the PSMA since 2002 and joined the PSMA Board of Directors in 2019. Currently she is an active member of the Marketing, Energy Management and Reliability committees.

One of her biggest contributions was challenging the PSMA committees to support APEC in some tangible way such as creating and running industry sessions, producing professional education seminars, suggesting key speakers for plenary, etc. As a result, the amount of industry participation in APEC has grown, and the conference has flourished while many other technical conferences have not. Furthermore, Ada was an invited member of the APEC conference committee from 2003 to 2015 primarily as the OEM Initiative Chair which developed the Industry Sessions.

Previously Ada was a corporate marketing manager at International Rectifier (now Infineon), a market analyst at Gartner Dataquest for analog ICs, and held various electrical engineering roles at Motorola Semiconductor Products Sector (now NXP Semiconductors and ON Semiconductors). Ada received her MBA from Arizona State University and her BSEE from Carnegie Mellon.

Provided by Ada Cheng, Principal Marketing Consultant, AdaClock

 

Brian Zahnstecher is a Sr. Member of the IEEE, Chair (Emeritus) of the IEEE SFBAC Power Electronics Society (PELS), sits on the Power Sources Manufacturers Association (PSMA) Board of Directors, is Co-founder & Co-chair of the PSMA Reliability Committee, Co-chair of the PSMA Energy Harvesting Committee, and is the Principal of PowerRox. He Co-chairs the IEEE Future Directions (formerly 5G) Initiative webinar series and is the founding Co-chair of the IEEE 5G Roadmap Energy Efficiency Working Group and has lectured on this topic at major industry conferences.

Brian previously held positions in power electronics with industry leaders Emerson Network Power (now Advanced Energy), Cisco, and Hewlett-Packard. He has been a regular contributor to the industry as an invited keynote speaker, author, workshop participant, session host, roundtable moderator, and volunteer. He has over 15 years of industry experience and holds Master and Bachelor degrees from Worcester Polytechnic Institute

Provided by Brian Zahnstecher, Principal, PowerRox
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