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APEC Issues Call For Participation For February 2009 Conference In |
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According to Kevin Parmenter, APEC 2009 General Chairman, “The hallmark of the APEC conference continues to be presentations of new and unique peer-reviewed technical papers covering all aspects of power electronics, combined with plenary sessions with viewpoints of critical issues in our industry.”
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PSMA Committees Meet During |
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The Marketing Committee meeting, which included a luncheon, was well attended as usual. Frank Cirolia, Committee Co-Chair the activities of the committee over the past year and led the discussion of possible activities for the coming year. The past year was a very busy one – the committee issued several press releases, as well as helping set the prices for the latest PSMA publications. The Committee updated a slide presentation which introduces PSMA and explains the benefits of membership. This presentation has been added to the PSMA web site. A shorter version of the presentation was shown before the APEC Plenary Session. There was a lively discussion about the results of the most recent PSMA survey of the membership.
The Magnetics Committee also met during APEC. Committee Chair Steve Carlsen . The committee members reviewed recent activities, which included reprinting a fourth classic text on magnetics. They discussed possible projects for the current year that would provide benefits to the membership and to the industry. The Packaging and Semiconductor Committees held a joint meeting and discussed the recently published Market and Technology Report - Power Supply in a Package - Power Supply on a Chip. The committees reviewed plans for Phase 2 of the study and discussed the need for and benefits to companies that would be interested in being a sponsor for Phase 2. The proposed Phase 2 of the Power Supply in a Package - Power Supply on a Chip project would conduct an in-depth evaluation of leading edge products in this area. The meeting was well attended and several companies indicated they would be interested in becoming sponsors for the project. The Energy Efficiency and Alternative Energy Committees each met and reviewed their accomplishments during the past year. The Energy Efficiency Committee has added an Energy Efficiency Database to the PSMA web site which has been well received by the membership and in the industry. The data base is available from the PSMA web site and is being updated on a regular basis.
The newly formed Nanotechnology Committee, chaired by Tony Laviano, had its first meeting during APEC. Dr. Laviano gave a demonstration of the Nanotechnology 100 course, which is available, at no charge, in the Nanotechnology Forum on the PSMA web site. To date over 250 people have taken the e-learning course and we encourage everyone to look at and take the course. A complete listing of all PSMA committees can be found on the PSMA web site. Most of the committees manage their own Technical Forums on psma.com. The forums provide information on their current activities, upcoming industry events and resources, including useful web sites. |
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About Our Members |
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All the products are designed to “customer specifications” and are reliable and rugged. The products are designed and developed as Import Substitutes by a team of experienced R&D Engineers for prestigious customers in the consumer, industrial, space and defence market segments.
Digitronics is proud to have designed, developed and manufactured a large number of SMPS and dc-dc converters to meet Defence Grade standards and are prepared to accept any challenge in this area of technology. With a staff of more than 60 people, the Digitronics 7200 sq ft manufacturing facility is ISO 9001-2000 certified and registered with the Directorate of Quality Assurance for manufacture and supply of SMPS and dc-dc converters to the Defence industry. The company has R&D and equipment facilities which include:
Fabrication and Assembly equipment is supported and controlled by computer systems software for PCB layouts, documentation and graphics. Among the major equipment items are:
Provided by Vijay Damle, President, Digitronics
![]() Post acquisition – a new, stronger business with truly global reach The marriage of the two businesses has significantly strengthened Murata Power Solutions’ worldwide sales channels, overall technical capabilities and product range. The strong coverage and presence of the company in North America and its established distribution channels have now been complemented by the strength of Murata Power in the Asia Pacific region. Post acquisition, Murata Power Solutions has focused on two main areas of synergy. The first is the manufacturing and supply chain side of the business, leveraging the overall increased purchasing scale of the company. The second is on the product development side, sharing best practices and understanding the product portfolios, which have minimum overlap, of each business. Intellectual property, circuit designs, packaging capabilities and design guidelines have also been considered to ensure the company makes best use of the combined strength of the two previously separate organizations for the benefit of customers and the advancement of power technology. Differentiation Murata Power Solutions has been able to strengthen the factors that differentiate it from its competitors and cement its position as a technology and service innovator and leader. From a product supply and availability standpoint, Murata Power Solutions offers a broad range of channels to its customer base on a global basis to ensure instant availability of product no matter what the geographical location. High product availability is backed by personalized service through a local representative network, a team of FAEs and a coordinated dedicated account management structure for large global accounts. The company’s deep technical capabilities are the second differentiator. A clear understanding of the evolving trends and needs of the power market, gained from extensive customer experience and research, feeds into Murata Power Solutions’ strong technical resource to ensure that a continual stream of class-leading, innovative products reach the market place at the right time to enable customers to achieve the objectives for their own end products. This approach is underpinned by a strong focus on research and development, a differentiator in itself. From an overall Murata company point of view, approximately 7% of overall sales revenue is fed back into R&D. Importantly, the worldwide power group is engaged in both product and technology development programs. Product development is carried out at all levels of the design including material selection, component selection, devices and products. Technology development focuses on areas such as circuits, electronic packaging materials and approaches, and manufacturing processes. The fourth differentiator is the breadth and sophistication of the company’s product range. Murata Power Solutions’ AC-DC and DC-DC products are able to provide complete power systems solutions to customers across a vast range of applications with diverse performance requirements. Market segments Murata Power Solutions’ core focus is on the communications, computing, office products, industrial, instrumentation, medical and transportation market segments. The company aims to fully penetrate these areas with the newly expanded product lines and to drive the transfer of technology from one market segment to another. In terms of new and emerging market segments, perhaps the biggest is the growing need for ‘clean power’, particularly in developing countries and geographies. This is an area in which Murata Power Solutions is investing considerable research and resource. Specific product types for this market where power is not very clean or is unstable, are inverters and power conditioners. Another similar area where Murata Power is taking the initiative is clean energy, and specifically power conversion for hybrid vehicles. The products include: Dc-dc Converters - Reliability, efficiency and cost-effectiveness define Murata Power Solutions’ broad offering of moderate-power (0.25 to 340 Watts) dc-dc converters. The products blend proven circuit topologies, high-performance components, contemporary SMT construction and highly automated assembly in industry-standard packages and pinouts. Ac-dc Power Supplies - Murata Power Solutions is able to produce front end power supplies to the highest standards in terms of power density, performance, efficiency, protection, approvals compliance and cooling for a multitude of application requirements. All new ac-dc platforms will meet and exceed the latest industry energy efficiency requirements. Digital Panel Meters – The company has over 25 years of designing and manufacturing digital panel meters. The latest products focus on specific applications for two-wire meters, process monitors and easy-to-use ac or dc ammeters. Magnetics - Two essential elements of the vast majority of power electronics applications are filtering and isolation. Whether you need to reduce noise or protect vital components, Murata has developed over 400 highly advanced and optimized inductor and transformer solutions with the emphasis on miniaturization. Designs are available in a variety of styles including bobbin, radial, axial and surface mount. Hybrid Technology / Data Acquisition – Murata Power Solutions has demonstrated leadership status in high-performance data acquisition components. The innovative and cost-effective product range has outstanding electrical performance, small packaging, low-power consumption and ease-of-use. Challenges for the power sector The number one challenge for Murata Power Solutions, the power sector and all its customers is environmental sustainability – principally energy efficiency and the reduction of hazardous substances. The Murata Power Solutions strategy for energy efficiency is to focus on the efficiency and technical capabilities of its products. At the higher power segments of the product range such as in ac-dc front-end power supplies, efficiency levels and power density lead the industry. These characteristics are critical for enterprise-level customers for whom reducing overall power consumption and cramming as much functionality into a small space as possible are key requirements. High efficiency is also very important to data center customers who are trying to minimize waste energy through heat dissipation and reduce total cost of ownership for their customers. In consumer orientated markets such as office products (printers, copiers etc) and digital audio visual equipment (flat panel monitors), customers are concerned not only with efficiency / low energy consumption during operation, but also minimizing the energy dissipated in standby mode where the equipment spends the majority of its working life. Murata Power Solutions is very active in developing technical advancements in its products to capture the huge energy savings potential in this area. RoHS and numerous other pieces of legislation exist or are in the process of being implemented that impact electronic products during design, manufacture, normal working life and end-of-life. They help reduce the environmental impact of products and all have been embraced by Murata Power Solutions. Many Murata facilities are already ISO-14000 certified and the company demonstrates a strong environmental conscience at every level – not only in its products and factories, but also the way in which it interfaces with the community. Overall objectives The overall objective for Murata Power Solutions is to become the customer’s power systems partner of choice. The tools that will help the business achieve this key objective include its breadth of product range, advanced manufacturing technology, highly effective global sales channels backed by local support, and a proactive stance in developing new products and technologies to meet market demands such as efficiency and sustainability. However, the single most important element to the success of Murata Power Solutions is its people. Their technical knowledge and expertise, their customer experience and understanding of the industry’s needs are the key to success for all parts of the business.
Provided by John Sutherby,
Marketing Communications Department, Murata. Power Solutions
Enabling Energy-Efficient Power Conversion Solutions 700V Power MOSFET and Low-Voltage Controller on a Single Chip Power Integrations, Inc. (PI) is the leading supplier of high-voltage integrated circuits for use in offline power conversion. Founded in 1988, the San Jose, California based company was the first to cost-effectively combine high-voltage (700 V) power MOSFETs and low-voltage control and safety circuitry on a single piece of silicon. Critical features such as high-voltage start-up, hysteretic thermal shutdown, short-circuit and open-loop protection, under/over-voltage protection are integrated onto the chip. The company’s ICs enable reliable, energy efficient state-of-the-art power supplies, reducing design and assembly costs while increasing reliability and manufacturing yield.
TOPSwitch® was PI’s first commercially successful IC product developed using the company’s patented technology and was the first three-terminal offline integrated power supply controller when it debuted in 1994. In September 2007, the fifth generation TOPSwitch product, TOPSwitch-HX, was introduced. This new family incorporates earlier generation features as well as new ones such as multi-mode control, providing highly efficient operation across the entire load range, eliminating the need for a separate power supply in some higher power applications. The TOPSwitch-HX is also available in the new eSIP-7C Eco-Single–Inline-Package, offering a low thermal impedance equivalent to a TO-220 package, yet standing less than 10 mm above the PCB - half of the TO-220’s height. In 1998, after becoming aware of the growing problem of standby energy wasted in appliances and electronic products, Power Integrations introduced the TinySwitch® family of lower power ICs - the first to feature the company’s EcoSmart® energy efficiency technology. EcoSmart dramatically reduces the amount of power consumed in supplies, especially during no-load and standby modes. Today, TinySwitch-III is used in a wide range of applications including desktop standby power supplies, adapters/chargers for personal electronics such as cell phones, cameras and PDAs, appliances, LED light fixtures and power tools. Two years ago, Power Integrations refined its TinySwitch concept with the introduction of PeakSwitch® and TinyPeak® products, targeting applications with peak-to-continuous power ratios of up to 3:1, including printers, personal video recorders, audio amplifiers, broadband modems and dc motor drives.
EcoSmart® energy-efficiency technology is now included in all of the company’s ICs, enabling manufacturers to meet all current and proposed energy-efficiency standards. In 2002, the company introduced its LinkSwitch® family, the industry’s first cost-effective IC solution designed to replace linear power supplies, the worst of the "energy vampires”. The latest member of this product family, LinkSwitch-II, has just been released. The new ac-dc power conversion IC uses primary side control and is designed to simplify constant voltage, constant current converters, and enable equipment to meet the tighter energy efficiency requirements of ENERGY STAR’s EPS version 2.0 specifications going into effect in November, 2008. LinkSwitch-II delivers superior energy efficiency performance - 10% higher active mode efficiency and 10 times lower no-load power consumption than required by new ENERGY STAR EPS specification - and slashes component count by 30% in cell phone/adapter charger designs.
Completing Power Integrations’ product family, DPA-Switch® ICs target dc-dc applications up to 100 W, including distributed power architectures, found in computing, networking and Power-over-Ethernet applications. Power Integrations has earned more than 191 US patents and 89 foreign patents. The company’s ICs power a vast range of consumer and industrial electronics - computers, DVD players, TV set-top boxes, cell phone chargers, home appliances, telecom networking equipment, and many others. All Power Integrations products are supported by the company’s industry-leading design tools, including Reference Design Kits, application notes and design guides. The company’s PI Expert™ Suite design software, available for free, provides the key components of power supply design, including detailed transformer specifications, based on the user’s design parameters. The company’s Green Room website (www.powerint.com/greenroom) offers a comprehensive reference guide to energy-efficiency standards around the world.
From < 1 W to over 200 W, Power Integrations offers energy efficient solutions, each available in a wide range of package options: TOPSwitch®-HX: for ac-dc power supplies up to 250 W For more information, visit the Power Integrations website at www.powerint.com. Provided by Rich Fassler, Power Integrations
Editors Note: We would like to feature your company in a future issue of the Update. Please contact the Association Office for information about how to submit an article for consideration. |
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Meet Your Directors |
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From 1981 to 1988 Alex worked for Teledyne as VP of engineering and designed commercial and military power conversion products, uninterruptible power systems (UPS) and power distribution systems. During 1986 through 1991 he was a Visiting Professor at UCLA and taught electrical engineering courses in power electronics, electrical machines and power systems. Alex was Worldwide VP of Technology and Engineering for Uninterruptible Power Systems while working for Merlin Gerin (Groupe Schneider) from 1988 to 1993. In 1993 Alex joined Magnetek as Executive VP and Chief Technology Officer responsible for designs of power electronic based conversion products and systems, power supplies and alternative energy systems. Alex Levran was appointed Chief Technology Officer for Power-One. In this capacity he has responsibility for designs of power supplies, alternative energy products, telecom systems and digital motor controls. This is the second term of office for Alex. He has been a director on the PSMA Board since 2005 and he plans to continue to use his background and experiences in power electronics, education and management to advance the services and objectives of the association. Provided by Material has been provided by Alex Levran, Vice President, CTO, Power-One, Inc.
In his current position as a VP of Strategic Technology for Emerson Network Power, Bharat has been involved in activities leading to energy efficient products and infrastructure as well as evaluation of renewable energy. His global assignments have allowed him to participate in many private as well as government organizations like and equivalent to EPA and DOE that are responsible for monitoring energy consumption and conservation in many countries including India and China. Bharat is on the Board of PMBus (Digital Power Management) organization as well as representative to the Green Grid organization on behalf of Emerson. Bharat Shah states “It is my desire to continue to serve the PSMA Board for the upcoming period and make a contribution to the growth of PSMA as well businesses of the members of the PSMA.” Material has been provided by |
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PSMA Welcomes 8 |
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Cornell Dubilier
Enpirion
Flextronics
Michael Mazzola
Primarion
R.E.Corbett Associates
RVI, Inc.
Teradyne, Inc.
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Celebrating Two Landmark Events In |
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Eric Lidow, Chairman of IR Retires Lambda Celebrates Sixty Years The first event was the retirement of Eric Lidow on May 1 after almost seventy years in the power electronics industry. Eric Lidow was the Founder and Chairman of International Rectifier. There is no other member of power electronics community who has participated in this industry for so long, with such honor and with such a high profile. Mr. Eric Lidow holds a unique position in the power electronics industry, which is unlikely to be matched by any individuals, especially in the emerging trend of changing careers or professions every five years. Besides longevity, Mr. Lidow’s contributions to the field of power electronics are enormous as a pioneer and a visionary. Eric Lidow along with his father, Leon Lidow, entered the power electronics field in 1940 via development of the Selenium Rectifier. After selling their company to Sperry, they started International Rectifier (IR) in 1947 - a landmark company in itself for its dedication to power electronics products. Under the leadership of Eric Lidow, International Rectifier prospered and eventually became a billion-dollar power devices company. Over a sixty year period, Eric Lidow and International Rectifier were at the forefront of power technology development that saw numerous transitions in device physics that spanned germanium and silicon rectifiers and then to HEXFET™ products. (HEXFET was invented and developed by Alex Lidow, Eric’s younger son). Even to this day, there is no dedicated power semiconductor company as large and focused as International Rectifier. Eric Lidow’s visionary zeal can be attributed to one significant undertaking. In 1960 International Rectifier introduced solar cells and later produced the world’s first solar-powered automobile. Eric had comprehended the potential of solar cells years before it became such a “hot” topic. In addition, International Rectifier has emerged as one of the leaders in the emerging power management technology and industry. The second landmark event was Lambda Electronics Corporation celebrating its 60th Anniversary. Like International Rectifier, Lambda Electronics was one of the pioneering companies in the power electronics and power supply industry that has weathered numerous changes in technology and the ravages of corporate makeovers. Except for Kepco Corporation, no other power supply company over that 60 year time period has remained intact. Lambda Electronics emerged as a unique supplier in the power supply industry through the development of standard off-the-shelf products and marketed them through extensive advertising. It was novel concept then, and remains a challenging business model now. Very few power supply companies have been able to replicate this model as it is quite complex to sell power supplies like “consumer products” and to maintain profit margins significantly higher than those in the power supply industry. In the 1980’s, during Lambda’s halcyon days, it was considered as one of the most profitable companies in the United States. Its executive compensation levels became one of the news-items in The Wall Street Journal as it was based on the profitability of the company. Lambda Electronics became a famous company in the wider corporate world. I had privilege of working for Lambda Electronics at that time. In 2006 the company was acquired by TDK Corporation but the Lambda name and brand has endured and the products are now co-branded as TDK-Lambda. Sixty years is a long time in the annals of the power electronics industry. International Rectifier, founded by Eric Lidow, and Lambda Electronics which is marching on with its new identity will be remembered as endearing institutions. The contributions of these two organizations to the power electronics industry are priceless.
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External AC-DC Market - A Fragmented But |
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The North America region is expected to see consistent growth over the forecast period. Despite the fact that the US economy is experiencing a weaker dollar and is currently undergoing a credit slowdown, businesses are continuing to expand and to invest, and consumers are continuing to spend. The North America revenue is projected to grow from $2.4 billion to almost $3.6 billion, a CAGR of 8.3%. By application, external power supplies for mobile phone handsets make up the largest unit market share in the communications sub-segment. The demand for smart phones, multimedia features, and camera phones in both mature and developing markets will continue to push mobile phone growth worldwide. In fact, mobile phones are currently the world’s newest entertainment platform. Multimedia handsets account for 60% of the market today and are projected to be almost 90% by 2011. In addition, the efforts of service providers to attract and retain subscribers have led to greater demands for exclusive multimedia handset features. This will continue to provide opportunities for the manufacturers of external power supplies and, as a result, this segment will maintain a unit market share of almost 90% over the entire forecast period. Over 70% of these phone sales are estimated to be upgrade sales and are expected to represent an expanding portion of sales over the forecast period. Although the competitive environment is no longer experiencing as many substantial changes and has reached maturity, there are still revenue opportunities for suppliers in the EPS industry. Emerging markets have been identified in China and India, where mobile handsets are expected to grow from 6 million in 2006 to over 116 million by 2011. This will primarily benefit high-volume manufacturers that are either located in these emerging regions or have established manufacturing facilities there. Astec and Friwo, for example, are not headquartered in emerging regions but have extensive manufacturing operations in the regions.
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Help Wanted – Post Your Company Job Openings |
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We are also posting student resumes on the PSMA web site in the “Members Only” section. We encourage undergraduate and graduate students who are seeking employment to submit their resumes to the Association Office for posting on the web site. Since these resumes are only posted on the Members Only section of the web site, our member companies will have exclusive access to the resumes. Any undergraduate or graduate student interested in having their resume posted should contact the Association Office. There is no charge for this service and interested companies will be directed to the posting student for follow-up and additional information. |
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Register Now For |
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The program committee has once again developed a comprehensive agenda of technical papers and poster sessions that will provide you detailed insight and information into the latest advancements in communications energy systems. There are also several informative tutorial sessions planned to provide additional expertise to attendees, which offer the ability to earn continuing education credits. For a comprehensive review of the program and tutorial sessions, visit the website at www.intelec.org. The exhibition this year will feature over 60 exhibitors that will be displaying the latest equipment designed to support communications energy systems. Companies from all over the world are here to show you the latest technologies that will advance the industry now and in the future. For more information on the companies exhibiting, please visit the exhibitor section of the website. Finally, no INTELEC would be complete without a first class social program and activities for conference registrants to network and gain valuable insight from colleagues throughout the industry. San Diego offers a wealth of exciting venues and a few that are included in the registration options are Sea World, the San Diego Zoo, Balboa Park, and the USS Midway. On behalf of the INTELEC 2008 management committee, I look forward to seeing all of you in sunny San Diego this September. Register now, online at www.intelec.org. Provided by Steve Vechy, |
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APEC 2009 Call |
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If you or anyone in your company is interested in getting on the distribution list for future issues of PSMA UPDATE, please send e-mail to: power@psma.com. Be sure to include your name and
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