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It’s 2014 Budget Planning Season – Be Sure APEC Is |
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 arch may seem a long way off, but it’s not too early to start planning to attend APEC 2014. Be sure to put the dates on your calendar and in next year’s budget.
APEC 2014 continues the long-standing tradition of addressing issues of immediate and long-term interest to the practicing power electronics engineer. Outstanding technical content is provided at one of the lowest registration costs of any IEEE conference. APEC 2014 will be held at the Fort Worth Convention Center March 16 - 20, 2014 and continues the longstanding tradition of addressing issues of immediate and long-term interest to the practicing power electronics engineer. APEC 2014 will provide:
In addition to a world-class program offering attendees over 300 high-quality technical papers, APEC will again offer a slate of Professional Education Seminars on Sunday and Monday. As in years past, there will also be a series of Industry Sessions. These sessions provide the opportunity for important and timely industry developments to be introduced without the extensive peer-review process required of regular session presentations. The target audience for these sessions differs from the engineers in typical technical sessions and may include system engineers/architects and business-oriented people such as purchasing agents, information technologists, regulatory agencies, and other people who support the power electronics industry. There may still be time to submit a proposal for a Professional Seminar or an Industry Session. Check the APEC website for details (www.apec-conf.org) where you can also review and download the presentations from the Plenary Session as well as all of the Industry Session presentations from APEC 2013. We hope to see you all again in Fort Worth for APEC 2014!
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You Are Invited to the 2013 PSMA |
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The Board of Directors relies on the inputs generated at the Annual Planning Meetings to identify, consider and select programs for the following year that will bring benefits to the PSMA membership. For example, initiatives generated at previous Planning Meetings have resulted in the Power Technology Roadmap Reports, the Power Supply in Package and Power Supply on Chip project and the Energy Efficiency Database project. The meeting will begin with a brief review of the year to date accomplishments and summary of ongoing activities by Carl Blake, Chairman of the PSMA. This will be followed by an update of the six quarter financial forecast and brief status reports from the active PSMA committees. The introductory review will be followed by an open forum and discussion of possible special projects, initiatives and priorities for the coming months. Any PSMA member is encouraged to provide inputs even if they cannot attend the meeting. Please email your suggestions to power@psma.com so that they can be considered and included in the discussions. In the coming months, the PSMA Marketing Committee will summarize the results of the meeting and will prioritize the proposals in order to determine which projects and initiatives should be included in the focus for the next year. Attending members and guests are invited to remain after the Planning Meeting to participate in the September meeting of the Board of Directors, which will take place immediately following. After the Board Meeting, interested individuals are invited to tour the exhibit area space in the Fort Worth Convention Center and the meeting room facilities planned for APEC 2014.
If you do plan to attend these meetings, please call or e-mail the Association Office at power@psma.com. The APEC 2014 Technical Program Committee will meet the following day, Sunday September 22, to select the technical papers and to organize the technical sessions, professional education seminars, rap sessions and industry presentations for APEC 2014 in March. PSMA is a co-sponsor of APEC and all members are invited to participate in this important activity. We look forward to seeing many of you at these important meetings.
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Provided by John McManus, Consultant  Aung Thet Tu is the Product Line Director for high-efficiency power conversion products at Fairchild Semiconductor. He is based in the beautiful but sometimes-cold state of New Hampshire, U.S.A.
Prior to joining Fairchild in 2005, Aung spent 11 combined years with Unitrode and Texas Instruments and 8 combined years with Sprague Electric and Allegro Microsystems. He started his career as an IC designer for Hall Effect sensors in 1987 for Sprague and has enjoyed various challenges in development, project management and strategic business management roles within the past 25 years. Aung has a BSCE and a MSEE from Boston University. Aung has been on the PSMA board of directors since 2009 and is an active champion of the organization. Starting with the 2002 PSMA Silicon Integration Project, he has been involved in various PSMA activities. He co-chairs the PSMA Semiconductor Committee. He worked on the architecture of the Energy Efficiency Database that was implemented by the PSMA Energy Efficiency Committee. His biggest contribution to PSMA is in the biennial PSMA Power Technology Roadmap (PTR) efforts as the lead-chair or co-chair PTR2009, PTR2011 and the recently completed PTR 2013 reports. Currently he is also the PSMA representative to Applied Power Electronics Conference (APEC) where he is the program chair for APEC2014 (Ft. Worth, TX) and will be the general chair for APEC2015 (Charlotte, NC). Provided by Aung Thet Tu, Product Line Director, Fairchild Semiconductor |
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 About Our Members |
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rane Aerospace & Electronics, one of five business segments of Crane Co. (NYSE: CR), is a major supplier of systems and components for critical aerospace and defense applications. The Aerospace & Electronics Groups are organized into solution sets, combining the experience of long-time industry leading companies to give manufacturers and airlines one integrated source for power, sensing, braking, electronics and more. The Electronics Group’s products are organized into the following solution sets and brands: Power Solutions (ELDEC®, InterpointTM, Keltec®), Microwave Solutions (Signal Technology, Merrimac®) and Microelectronics Solutions (InterpointTM).Our Power Solutions is a global leader in providing power conversion products for the aerospace, defense and space markets. Under our ELDEC, Interpoint and Keltec brand names, Crane pioneered the introduction of standard dc-dc converters, high voltage traveling wave tube (TWT) power supplies and DAL A compliant flight controls power for large commercial aircraft. Since 1957, Crane has continued to provide innovative solutions with highly efficient (98%) and low harmonic distortion ATRUs, space qualified dc-dc converters and high power dc-dc converters for AESA radar applications. We provide both Standard Power Products and Custom Power products through facilities located in Lynnwood and Redmond, Washington; Fort Walton Beach, Florida and Kaohsiung, Taiwan.
Crane’s Power Solutions meet the current and future needs of our customer's applications: • Standard DC-DC Converters and EMI Filters Interpoint high reliability dc-dc converters and EMI filter modules have proven performance in defense, space, commercial aerospace and industrial applications. For further information or project consulting queries, please contact power@crane-eg.com or visit www.craneae.com/power.
 ICE COMPONENTS, Inc. Helping Engineer the Technology of Power
Our core product offering includes Power Inductors, Output Power Chokes, Off-line Transformers, Gate Drive Transformers, Current Sense Transformers, SMT Power Inductors, Common Mode Chokes, Differential Mode Chokes and Line Filters. ICE Components also offers custom magnetic solutions to meet your specific design needs.
Since inception, ICE Components has operated a manufacturing base in China. Our factory in Shenzhen China employs over 2,500 workers with a production capacity of 2,500,000 transformers and 3,750,000 inductors per month. Our flexible production line easily accepts small quantity runs up to million piece production runs. Should you need a custom solution, our engineers will provide solid support in the early stages of your design in order to help you find the most efficient, cost competitive solution available to you. RAPID TRANSFORMER SAMPLE SERVICE
At ICE Components, we are dedicated to providing unsurpassed quality and customer service. We understand that quality is not an end goal but a process of constant improvement. We believe in total quality management and statistical process control. ICE Components is ISO14001:2004 registered. Provided by Marley Hopper,
Editors Note: We would like to feature your company in a future issue of the Update. |
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Welcome to PSMA | ||||||||||
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Aavid
Chuck Mullett - Consultant
LTEC Corporation
STMicroelectronics
ZES Zimmer
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InterSolar North America: A Conference Designed to | ||||||||||
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The views expressed in this article are solely of Mohan Mankikar. They do not represent the views of PSMA. Mohan Mankikar has been a part of the power supply industry for over twenty five years. An active member of the PSMA since its founding, he had been a board member of the PSMA and currently serves on the Advisory Council.
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Re-Capturing American Manufacturing: Can Competitors | ||||||||||
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xhibiting at trade shows can be amusing as well as an enlightening experience – especially when arch rivals present new products and NextGen technologies. After years of walking convention floors, it has become clear that the personality make-up and confidence of the person stationed at the booth will often dictate how an exhibitor may present itself to a customer as well as how the exhibitor will greet the competition. ID badges clearly show personal and company names. However, just in case the booth person does not know PMI (Pioneer Magnetics), I am always quick to introduce PMI and myself. Usually, a competitor will be polite, welcoming and, in some cases even interested in “talking shop.” Yet, there are still quite a few competitors that have taken another stance: Some become extraordinarily secretive while others seem a little over the top by ushering one away from the booth area. Having a competitor’s product yanked from my hands is disconcerting. There was one situation that wasn’t clear to me - was it PMI or I being complimented when a booth person exclaimed loudly, “I know who you are…!” This negative, knee-jerk, protective reaction is rather surprising since most power supply companies send out news releases and e-blasts. We all advertise and tout new products on the web page. And, of course, there are times when customers and/or suppliers are not very discrete. So, what’s the big deal? What is it about some competitors that find it difficult to speak with their counterparts? It is true that our job is to generate more business prospects quickly, outsell the competitor, cement long-term relationships with a customer and drive for that year-end bonus. We are all trying to make a living. And what’s wrong with doing everything possible to provide for the family? How many of us do everything we can to go on that exotic vacation? And, what about the need to set up a college fund for the kids as well as initiating a process geared to protecting us during the retirement years? How does all of this happen? On a personal basis, I would not be on the fast track for business growth and earnings if I didn’t use that famous sports motto as my mantra, “Winning isn’t everything – it’s the only thing!” Wouldn’t it be fantastic if we could win every time? Unfortunately, it was only one time that the Miami Dolphins that could claim a “perfect season” by winning 100% of their games culminating with a Super bowl win. What about winning 50% of the time or even 25%? Realistically, we will not win every opportunity. Discussing won-loss records with competitors (at least those that will talk to me) indicate that there is roughly a winning percentage in the 10% to 20% range. That’s a far cry from winning even 50% of the time. If this dismal won-loss record was in professional sports and continued for several years, the coach or manager would be fired and players not performing would be traded. However, this does not happen in our industry. Yet, there is a very easy path leading to more business successes. The first step is to identify the reasons why an opportunity was lost. Could it be “price?” Perhaps a company does not have adequate offshore capabilities? Do past quality issues come into play? Was there a “customer service” issue in the recent past? Time to market is always a factor. How often has an opportunity surfaced with the buyer stating, “The job is yours if you can deliver in six weeks!” There are also other reasons and important ones as to why opportunities are lost. How many projects have disappeared because a power supply company could not offer a “total solution”? It might have been that a low power or mid-range power supply was not part of a product line. Or, suppose resources for value added aspects of a program were not available. Perhaps the power supply company was not capable of designing high-powered products. PMI specializes in low voltage/high current (air and liquid cooled) products. There have been times when a purchasing agent told us “one-stop shopping” was important – we would not be awarded the contract since PMI did not have a 600 watt power supply with “XYZ options” @ < $.20/watt! It would have been fantastic if we could simply call up the low-power competitor down the street, couple our resources and together book the contract. We all have our share of missed business stories. However, what about unique, positive experiences? One of the most interesting ones occurred several years ago. Usually, PMI is sole sourced for a project. However, there was a high-end, sensitive program calling for the business to be shared with another power supply company. We were “arch rivals.” In fact, part of the other guy’s mantra was to cast doubt on our company. Nevertheless, we both shared 50% of the business. One day, the competitor called up and the president was a little chagrined. He mentioned that his company had run out of a critical part and could we possibly sell them this needed material. We shipped that urgently required material the same day. We even picked up the shipping costs. The hook? I told him that next time we were at a conference or I was in his town, he owed me lunch. From that situation, we became professional friends and continue to help each other from time-to-time. There is another PMI competitor that has had a professional relationship with us for over 10 years! We help each other with material issues, Safety agency constraints, and joint projects. This wonderful rapport has now evolved into a licensing arrangement – a total win-win for both companies. Competition is one of the fundamental aspects of “marketeering” and “capitalism.” Americans are smart. We have a history and culture of smartness. We do but more importantly, we think! We create! The job market is rapidly changing. Other than housing, infrastructure, government (TSA) and some niche industries, it does not appear that the United States will regain its manufacturing prowess unless we start doing things smarter. It could be a novel and rewarding experience if we re-thought the way that business operates. Old school is “knocking off the other guy.” What if competitors – particularly American competitors – could find a way to actually pool their specialized technologies and resources translating into business opportunities that ordinarily might be lost to an offshore company? Why should we lose a large order simply because the customer requires a complete solution – a complete solution that neither competitor could provide as individual companies; but, by working together, it becomes a win-win for all concerned. I am rising up and challenging our competitors to join and recapture the spirit that made America manufacturing so great! Let’s go for the gusto!
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Power Supply Market to Grow by 2.4 Percent in 2013, Following a |
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fter declining by 3.0 percent in 2012, the global market for merchant power supplies is forecast to grow by 2.4 percent in 2013. This rebound is being driven by rising demand in the tablet, smartphone, LED lighting and server markets according to IMS Research, now part of IHS Inc.Strong demand for consumer devices such as tablets and smart phones has driven demand for bundled power adapters, helping to maintain growth in the overall power supply market. Both of these markets are each projected to grow by $250 million from 2012 to 2014 with growth in the tablet PC market showing no signs of slowing. However, longer term growth projections for the mobile phone market are much lower as phones are predicted to begin to ship without a bundled charger in increasing quantities. In addition, the adoption of LED lighting and the continuing growth of datacenters are also projected to help the market to rebound in 2013 and are forecast to be key growth drivers in the coming years. Both the market for power supplies in LED lighting and server and storage applications are each forecast to grow by $500 million over the next five years. However, these four applications account for only 25 percent of the total power supply market. Large, traditional markets such as industrial and telecommunications continue to suffer from a lack of investment and low business confidence which reduces demand for power supplies needed for new equipment and machinery. It is forecast that these two markets in particular will suffer from weak end-equipment demand for the foreseeable future with revenue not returning to 2011 values for a projected four years. The overall long term outlook is relatively positive with the market projected to grow annually through to 2017 at between 2.4% and 4.4%. However, this is below the historical levels of growth experienced in the power supply industry. To ensure growth and recovery in coming years, suppliers must identify and target markets that will provide them with future opportunities as demand remains low in many of the traditional sectors which some suppliers have depended on in the past.
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Solar Energy Stock Index: | ||||||||||
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incoln International’s™ Renewable Energy Group is pleased to present the latest Q2 2013 Solar Energy Stock Index Report, which tracks relevant solar company metrics in this growing industry.The Solar Energy Stock Index Report, published by their Renewable Energy team each quarter, provides you with information on the following:
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Lincoln International's Solar Energy DealReader: | ||||||||||
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incoln International is pleased to present you with the latest DealReader from our global Renewable Energy Industry group. This will provide you with:
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EMS Stock Index: | ||||||||||
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incoln International™ is pleased to present you with the Q2 2013 EMS Stock Index from our global Electronics industry group. This report will provide you with:
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Lincoln International's EMS DealReader: | ||||||||||
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incoln International™ is pleased to present you with the latest EMS DealReader from our Global Electronics Industry Group. This will provide you with:
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Events of Interest - Mark Your Calendar |
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If you or anyone in your company is interested in getting on the distribution list for future issues of PSMA UPDATE, please send e-mail to: power@psma.com. Be sure to include your name and
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he 2013 Planning Meeting will take place on Saturday September 21 in the Texas A/B Room at the Hilton Hotel in Fort Worth, TX. The meeting will start at 12 Noon. All members are invited to attend and to offer their inputs and suggestions for the projects and activities the Association should focus on in the coming year.
our members of the PSMA Board of Directors are elected at the Annual Meeting held every year during the APEC conference. Each Director serves a three year term and is eligible to be reelected for one additional term.
John J. McManus. After obtaining a Bachelor of Electrical Engineering degree in 1962, John McManus worked as an engineer in the power utility industry for five years. He earned an MBA in 1968, and entered the investment business, focusing on institutional research and investment banking. He worked for the ensuing 40 years concentrating on the electronics and power supply industries. His career includes experience as a Vice President and institutional research analyst at several major firms and 18 years as a Managing Director in institutional research and investment banking at Needham & Company.
CE Components is a leading supplier of magnetic components for the advanced power electronics market, both in the United States and abroad. We strive to deliver innovative and cost effective design solutions, meanwhile providing best in class support throughout the product acquisition cycle. 
solar_energy_stockindex_q22013.pdf